![]() ![]() In some cases, an online listings site such as Yelp may remove the correct listing in error, or may even remove both of them. This negatively impacts your ranking and can result in undesired consequences. They create a situation where your listings are competing against one another. The only problem is they may not always submit the correct information.ĭuplicate listings, whether on Yelp, Google, or another online listings site, are problematic. It could have come from a variety of sources, such as data miners or Yelp users. Yelp doesn’t allow duplicate listings, so it’s worth checking to see if there’s a listing for your business floating around out there. Unfortunately, not all of them realize it. Many businesses already have Yelp listings online. This is why it’s good practice to have both. Yelp won’t want you to use a social media page as a primary website, so keep that in mind if they accept your listing. A social media page is useful, but it isn’t a good substitute for an actual website. Many businesses exclusively use their social media profile as their business website. Unfortunately, they didn’t have one, so Yelp couldn’t verify them that way, either. Remember that client I mentioned earlier who didn’t have a website and wasn’t being shown on Yelp? Yelp could have still verified their information if they had a social media presence. So if you haven’t updated your Facebook, Instagram or Twitter pages, you’re not doing yourself any favors. Here’s a little-known fact - Yelp uses your social media presence as a means to verify the business information you submit to them. You don’t have a solid social media presence. Make sure your website is up-to-date and matches the online listing information you’re submitting to Yelp.Redirects are frowned upon and could get your business blacklisted by search engines. Your business URL should belong to you.Make it clear that you’re responsible for your website’s content. So what is Yelp looking for in a website? Yelp denied my update request because the client didn’t have a website to contradict the wrong information. I reached out to Yelp a few months ago on behalf of a business whose online listing incorrectly indicated it was permanently closed and wasn’t searchable. And if you’re not searchable, how can people find you? If you’re not verified, you’re not eligible to show up in searches. The primary source most search engines like Yelp refer to when verifying a business for an online listing is their website. If you think you can get along just fine without a website, think again. ![]() You don’t have an up-to-date business website. Pro tip: Only business owners have the ability to claim Yelp business listings. This allows you to claim your Yelp business listing and make updates as needed. Yelp in particular makes this easy, providing business owners a portal to create a free business owner account. This establishes a pattern of trust, which is huge when you’re trying to make future changes or edits. You want to let them know that you’re taking ownership of your listing. If you haven’t gone to Yelp, Google, or other major search engines to claim or add your online listing, do it ASAP. You haven’t claimed your business listing. These are not exclusive to just Yelp - they’re also applicable to other online listings sites like Google, Bing and Yahoo. There are a few reasons you may not be finding your Yelp business listing. This is a more common problem than people realize. Data aggregators, third-party listing sites, and even consumers can create a business listing or prompt changes to it.īut let’s say you’ve tried going on Yelp to do a business search and can’t find it. Like many online listings sites (including Google), Yelp accepts information from sources other than the business owner. In fact, your business listing may actually already be on Yelp. It goes without saying that having a Yelp business listing is essential. Currently, Yelp boasts about 178 million unique users every month across desktop, mobile, and their mobile app. Although Google largely remains the online search juggernaut, Yelp is no slouch. It’s one of the most popular ways to search for and review businesses online. Yelp is a name you’ve surely become familiar with if you’re a small business owner. ![]()
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